For Industry
Why Ryan
Trade Sales Representation
Looking to build or boost your sales presence in Australia or New Zealand? I’ve spent over a decade leading some of the highest-performing cruise sales teams in the region. I know the players, the levers and the pitfalls. I bring deep experience across the full sales function, with a clear understanding of how it can work alongside other travel distribution channels. My approach is grounded in listening, understanding your goals, and offering advice that’s shaped by my lived experience. Whether you're establishing a presence in a new market, or refining an existing one, I provide considered, practical support tailored to your needs.
Content & Influencer Marketing
Over the past few years, I’ve worked closely with Anita Birges - my wife, and a well-recognised figure in the Australian organising and lifestyle space. Her social media audience sits at over 250K across Instagram, TikTok and Facebook, with a strong following of women aged 30–55, often the key decision-makers when it comes to family travel. Together, we’ve created cruise and travel content that resonates. From New York to Florida, Washington DC to regional Australia, caravan parks to resorts and plenty of cruise ships, we’ve produced campaigns with a focus on authenticity and connection. Whether it’s building awareness or helping drive bookings to your brand or property, we know how to tell relatable stories that inspire action.
Brand Partnerships
If you need to design or refresh your partnership strategy, I can help. I led the partnership team at P&O Cruises, building a diverse portfolio from the ground up - covering media, lifestyle, and sport. Through that experience, I’ve learned what it takes to create partnerships that deliver real reach, meaningful engagement and recurring revenue. Partnerships are a specialised area. It’s important to stay objective and strategic, rather than letting personal passions drive commercial decisions. If you want to talk through your partnership challenges, let’s connect and have a discussion.
Incentive & Corporate Groups
Cruises create a powerful setting for incentive programs and corporate events that deliver results. Having led group sales initiatives for cruise lines, I understand what it takes to plan everything from sales kick-offs and conferences to corporate retreats and incentive trips. No matter the size or style of your group, I can help you craft a memorable, well-run experience that energises your team and achieves your goals. When it comes to corporate gatherings, no other setting matches a cruise ship for both the experience and value.
Let's Talk Cruising
Cruising’s a passion of mine, and I’m here to share my expert advice. Whether you want some direction or inspiration for your next cruise, get in touch.